7 Features to Look for While Choosing a Webinar Platform

We all know about the webinar and its power of it to utilise it for numerous purposes. There are many webinar services with different sorts of specifications, features, and tools, and choosing from many creates confusion. Well before buying or utilising anything, we just need to know our objectives and goal of that thing, analysing it in the earlier stages is more beneficial than regretting later. 

We value your time and consideration that you are here, and we hope we will cover significant features to help you choose the best webinar platform. We all, at any point in time, have attended webinars for sure, and we know what attracts us, and so do others too.

Webinars not only allow you to interact with the audience or participants but also build trust and are a great way to establish your brand. As it helps in showcasing your products and services right from your place to anyone across the globe. You can also use them for training sessions, educating your employees, and much more. 

It can be challenging to select the best webinar platform for your business due to the sheer number of options available with a variety of features to cater to different needs. This post will try to cover all the necessary points that you need to look for before choosing a webinar platform. 

What features should a great webinar platform have?

It is important that you understand the basics of how to choose a virtual webinar platform for hosting webinars. These are the features you should look out for:

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Easy-to-use and mobile-friendly

It should be easy to set up and use a webinar platform without any technical knowledge. It should be simple to use and easy for users to sign up for. Because your audience expects it to be mobile-friendly, as there are more mobile users than computers or other gadgets. We used to carry mobile phones everywhere, so the audience could access webinars from anywhere they wished. 

Customization options

You can show professionalism to your audience by customising your brand over the webinar. Choose the interactive webinar platforms that are able to customise your emails, add company colours or logos, and use custom backgrounds as you want.

Have recording, sharing, polling, and voting features

You should be able to easily record and share webinars using the platform. Your audience can access your recorded webinars at any time and view them at their convenience. You can get feedback from your audience by using polls or voting.

Email marketing

Many online webinar platforms allow invitations to be sent via email. If you aren’t comfortable using it, you can integrate your existing email marketing software with quality platforms.

Customer support

Are there any videos or other resources you could use to help? It is impossible to solve all of your tech problems by yourself. You can count on 24-hour customer service, an extensive library of instructional guides, and a vibrant community of users for the platform.


It is important to rely on automated webinar platforms for tasks such as sending reminder emails to attendees before the scheduled time. It is possible to set up webinars ahead of time with a start/end time. These webinars will be time-saving for organisers, but they are not interactive.

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How to select the right platform for you

You are now familiar with the main features of the best webinar platform. How do you choose the best one for you? This guide will show you how to find the right one for your needs.

Step 1 – Define your goals.

It is crucial to identify the benefits that you want from webinar services. If you clearly define your goals, you will be able to identify the functionality that you need in a webinar platform for a large group. You might be interested in webinars for many reasons.

  • To generate leads for your business
  • To increase brand awareness
  • Demonstrating products in order to increase sales
  • Online events and meetings
  • To run an online course

Before you start the research phase, make sure to fully understand your needs.

Step 2 – Do your research to narrow your choices.

Software review websites and other online resources can help you assess your options. This is where you can compare the features of the various webinar platforms and choose the best one for your needs.

If your requirements are simple or you require an online meeting platform, a simple app is enough. Platforms that integrate third-party software are a good option if you need fully functional software. These platforms allow you to record and share webinars, as well as all the other features you need.

Step 3 – Take some time to look at your options

This is where free trials can be most useful. Free trials can be used to assess the effectiveness of each platform for achieving your business goals.

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Step 4: Make a decision.

After you’ve done your research, it is time to make a decision. The factors that will impact your final decision include your budget, your requirements, and your experience using each platform.


It can be difficult to find the right platform to host webinars. Hope this article helps you with guiding and choosing the right webinar services to create leads and build lasting relationships with your customers. These factors will help you choose the right webinar platform for your company.

7 Features to Look for while Choosing a Webinar Platform

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